What's the Difference Between a CIO and a CTO? 

Wayne, what is the difference between a CTO — Chief Technology Officer, and a Chief Information Officer — CIO. It's a great question. You probably get a lot of different opinions about the differentiation, but here's the way I think about it — I think about it as a CTO is someone that is really focused on the technology of the business. A CIO is someone that thinks about all of the information and how the technology supports the business. Okay. So where are they different? More often, I would see a CTO in a company that actually their product is a technology product. Okay? It might be a piece of software, it might be a cloud-based, this or that. It might be a hardened piece of technology that is sold. It could be tech-enabled services too, right? It could be tech-enabled services. If the technology is really what you're selling. A CIO is someone that's a broader focus on the business. How is information delivered? How is the technology supporting people to do their jobs? How does the the people, process and technology work together? To really make the business successful. So it seems like, an analogy would be a CFO is not only handling accounting and bookkeeping, not only handling the relationship with the bank. Not only thinking about, how we're gonna send our invoices. But also thinking about all the global strategies for financials. That sounds like what a CIO is doing with IT. Vendor management. It's all of the components related to that technology. And it's someone who is talking to and working with those other leaders Right. Whether it be the executive leaders, the operational leaders, or the financial leaders.